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Dr. Thaler wins 2017 Nobel Prize in Economics

On October 9, 2017, Dr. Richard Thaler was awarded the 2017 Nobel Prize in Economics for his work on behavioral finance.

The Nobel Committee honored Dr. Thaler as “one of the founders of the field of behavioral finance, which studies how cognitive limitations influence financial markets.”

Dr. Thaler’s research shows that people are, well, human. They are imperfect. They sometimes make mistakes. And those mistakes are predictable.

Dr. Thaler’s long list of research accomplishments include his work on market over-reaction, loss aversion, saving for retirement, and other financial decisions. He is often called the father of behavioral finance. His many books include Misbehaving, Nudge, Quasi-Rational Economics and The Winner’s Curse. The 2017 Nobel Prize in Economics is a capstone honor.

Since Fuller & Thaler’s beginning nearly 25 years ago, Dr. Thaler’s work has been the foundation of our investment process. We know that investors sometimes make mistakes, and we look for those mistakes from other investors. Our firm manages and advises on over $9 billion for clients, including endowments and pensions funds, separately managed accounts, and multiple mutual funds. We currently advise the Fuller & Thaler Behavioral Small-Cap Equity Fund (ticker: FTHSX).

Fuller & Thaler Asset Management is pleased to have Dr. Thaler as the second Nobel Prize winner along with Dr. Daniel Kahneman associated with our firm. Please join us in honoring Dr. Richard Thaler for the Nobel committee’s recognition of a lifetime of research in behavioral finance.

About Fuller & Thaler: Founded in 1993, Fuller & Thaler Asset Management has pioneered the application of behavioral finance in investment management. Primarily focused on U.S. small-cap equities, our strategies have historically delivered exceptional results. More importantly, we believe our process differs significantly from traditional equity mangers. We believe our unique perspective and unconventional approach can provide meaningful diversification to our mutual fund and separate account clients. Today, Fuller & Thaler actively manages and advises on more than $9 billion in assets utilizing our expertise in behavioral finance.

For additional information on Fuller & Thaler Asset Management, please visit our firm website at or our fund website at

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The Fuller and Thaler Behavioral Small-Cap Equity Fund is distributed by Unified Financial Securities, LLC.

Investors should consider the investment objectives, risks, and charges and expenses of the Fuller & Thaler Behavioral Small-Cap Equity Fund carefully before investing. The prospectus contains this and other information about the Fund and may be obtained by calling 888-912-4562. The prospectus should be read carefully before investing. Past performance is not a guarantee of future results. Investing involves risk, including loss of principal. There is no guarantee that this, or any investing strategy will be successful. Small cap investing involves risks not associated with investing in more established companies, such as greater price volatility, business risk, less liquidity and increased competitive threat.

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